Object life cycle

We watched a 30 minute video in this week’s lecture.

Objectified by Gary Hustwit (part 1)

Objectified – Trailer – YouTube

I made the following notes:

The (commercial) life cycle of an object from the point of view of a company:

4 Ways To Lengthen Your Product’s Life Cycle (remesh.ai)

Development

This first life cycle stage (product development) encompasses everything leading up to the product’s launch, from ideation to building and refining the product. This phase is characterized by rigorous research and development and, depending on the product, can last for years.

Introduction

The introduction stage is all about building brand awareness through various marketing efforts and advertising, perhaps like a concentration on distribution channels or reception. The design will play an
important role here. Visual details such as a unique colour palette tied to the brand’s emotions or tailored fonts aid in brand recognition and recall. This recall is critical in creating the initial buzz for a brand. Products that don’t generate enough buzz or drum up strong enthusiasm risk failing in the market. 

Growth

Depending on its success after entering the market, your product may now be in the much-anticipated growth stage. Products in this stage have met the market need and have been well received by customers. As sales and profits increase, companies can invest more resources into building brand awareness and increasing market share.

Maturity

In the maturity stage, company goals shift from building market share to maintaining it – although the previous stage is known as the growth phase, that does not mean a product stops growing when it reaches the maturity phase.

Decline

In the fifth and final stage of the product life cycle (the decline phase), revenue decreases as a result of increased competition, innovation, and changes in consumer behavior. Unlike revenue decreases in down cycles, which are a result of seasonal factors, revenue in the decline stage is a function of decreasing market share. At this stage, companies may consider rebranding the product for a different use, “harvesting the product”, or terminating production altogether. It may be wise to revisit successes in the maturity phase and attempt to extend that portion of the product life cycle as long as possible.

Our lecturer Luisa, gave us each an object to write about. This was the object I was given. I took 2 photos of the object, one to flatter the object and show off its strengths(pros), and the other to show its weaknesses (cons).

In this photo, the object is posed to look strong and we can see the bulk of the shape.
In this photo, I wanted to show the thin quality of the plastic.

We were asked to write about the object in response to the object life cycle. I needed to do guess work for this exercise. I knew that the part belonged to a bike and a google search of the company told me a little bit about the company. I could compare this object to my own that is a metal version of the same thing. (a fixture to attach a D-lock to a bike).

Mythologies by Roland Barthes

Mythologies is a 1957 book by Roland Barthes. It is a collection of essays taken from Les Lettres nouvelles, examining the tendency of contemporary social value systems to create modern myths.’

I read an annotated 2 essays from the book:

Objects- Creation & destruction of value

Object: zine (Extended project)

When creating my final zine, I will be bringing a new meaning to my found object. I will create a story/interpretation to this rejected object.

Putting something in a museum preserves it for the future generations and society.

The Guatelli Museum in Ozzano Taro, Parma

Museo Ettore Guatelli – Collecchio, Parma | Inexhibit

‘The museum was founded by a school teacher, Ettore Guatelli, who, throughout his entire life, collected over 60,000 objects. Agricultural tools, tin boxes, glass bottles, clocks, dresses, ceramics, and many more artifacts and everyday objects, are arranged on the building walls, staircases, even on ceilings. They were carefully arranged to create geometrical compositions and spirals which seem artistic installations that narrate the history of the relationship between men and objects.’

Creating patterns from the objects means that you are creating something new.

Everyone is able to make a museum with beautiful things, the more difficult it is to create a beautiful one with humble things like mine

Ettore Guatelli

Karel Martens

Martens is a Dutch graphic designer, making prints from found objects. He takes advantage of the flat edges on the objects. Covering them in ink and then making prints from them. He uses metal objects to print with because he can then use a magnet to lift the objects off the paper or whatever surface he is working with.

He wants to represent how we react to an object and not an obsession on the object.

Book by Karel Martens, Re-Printed Matter:

The world as a printing surface, Essay by Paul Elliman:

Found font by Paul Elliman. He uses objects, made into the alphabet. In this way he makes objects into a language. This is another way to give a new story to an object.

Paul Elliman, (507) Pinterest
Letter Man: Paul Elliman’s Found Fount Comes to MoMA – PRINT Magazine

What Objects Mean by Arthur Asa Berger

Functionalism:

Reasons for consuming objects, other than functionality:

Intro to Zines!

Maga-zine

Fan-zine

Zines have:

A DIY approach, cut and paste style, a chaotic design, hand lettering or computer generated lettering, like-minded fans.

Zines are:

self-made, independent, Immediate and informal, Very low cost, can be made collaboratively, Not slick like magazines, Outside the mainstream, anti establishment., usually Responding to a theme.

Zinesters are:

People who make zines, less concerned about spelling, grammar, punctuation.

An artist can share their work by replicating it.

You can break the rules.


https://muse.jhu.edu/article/378076/pdf
https://www.youtube.com/watch?v=UYjcK1Qv7z8&t=24s

History of Fanzines

The first zines were science fiction based. They were called fanzines, first named this by Louis Russell Chauvenet, as they were made by the fans of science fiction. They allowed fans to communicate about subjects that the mainstream was not interested in. They were first printed in the 1930’s, there were no photocopiers back then but they had other means of copying the pages.

They contained poems, letters from fans, fan drawings and quirky stories. Some were based around Star Trek, which was popular at the time. The Comet was the first ever zine in the USA and Futurian was the first UK zine.

https://kimon.hosting.nyu.edu/physical-electrical-digital/items/show/1393
http://www.htspweb.co.uk/fandf/romart/het/fanart.htm

Next came the comic book zines:

These featured fantasy characters and superheroes.

Music zines

In the 1960’s, music zines emerged. These were mainly around rock and pop music of the time. They featured Elvis Presley, Bob Dylan, The Beatles, The Rolling Stones, The Doors. They used cut out photography and photocopiers. Music fans would cut out articles about their favourite bands from newspaper and collect them together into these zines. Crawdaddy! was an American zine and the most popular music zine of the time.

This article is from earlier this year (2021) and celebrates 55 years since the start of Crawdaddy!

1966-1978. A true legend among rock mags, the New York City-based Crawdaddy!‘s first 14 issues were printed on an old mimeograph machine. Crawdaddy! differed from other magazines of its era in that it took rock ‘n’ roll very seriously. In its first few years, it tended to focus on politics and the radical views of the time. Each issue contained a number of music articles and interviews, as well as many ads for new albums. 


https://www.afka.net/Mags/Crawdaddy.htm

These are my favourite Crawdaddy! front covers. They are bold and inventive. I like the limited use of colour and flat texture:

Punk zines

In the punk era Sniffin’ Glue was one of the most popular punk zines. Punk started in the 70s and carried on until late 80s. Punks were anti-establishment. Starting in Britain’s economic depression, people were angry and against the politics of that era.

They embraced any sort of anarchy. The way they were dressing and thinking about politics connected them. They generated the graphic language of resistance, rejecting what was mainstream.

Sniffin’ Glue was started by Mark Perry in 1976.

“Fanzines embraced punk’s do-it-yourself attitude. As one member of the punk community reflected, ‘our fanzines were always clumsy, unprofessional, ungrammatical, where design was due to inadequacy rather than risk.'”

Fanzines by Teal Trigg

With the layout there was no rules, it was chaotic and they experimented. Each zine looked different from each other. Some used felt-tip hand writing. Every zine has its own identity but all shared the same approach/ attitude.

In another punk zine Chainsaw ,each issue was different.
This front cover of Cobalt Hate uses intentional mistakes. I like the amount of small details cut from newspapers. They have used multiple staples to bind the pages together.

Post-Punk zines

The Black Panther movement

Working for the rights and freedom of black people in America. To fight for justice, access to decent housing, better education and to fight against police brutality, free meals for children. The Black Panthers education people about their legal rights.

The weekly newsletter Black Panther was printed from 1967-1980. It was a way for the movement to spread their message and unite people across the country.

Special notice must be paid to Douglas’s amazing facility to combine black plus one spot color on each cover to rich, diverse effect.

Archigram

Archigram was a Group of architects in the UK. The zine opened architecture to popular culture. They had a utopian way of designing buildings. The group were critical of modernism. They were Inspired by comic books and science fiction books of the time.

All images from http://archigram.westminster.ac.uk/

Freakbeat

Psychedelic and garage rock zine from the 1980’s. Introducing colours and a lot of patterns.

Cover of Issue 6

Freakbeat was not published in any regular intervals of time.

In the layout there was a generous use of Op-Art and psychedelic patterns, which is great, but it can also be annoying , as it makes reading quite difficult.’

words and images from:

http://dandyinaspic.blogspot.com/2012/11/the-new-psychedelics-pt-4-freakbeat.html

Contemporary Zines

Contemporary fanzines have re-emerged since the 1990s. The craft tradition re-emerged in this time and zines along with it. The world saw a re-fashioning of crafts. In the 21st century, people seek an escape from the digital world. I believe people will always want something that can be held and experienced ‘in the flesh.’

Ker-bloom!

Ker-bloom! is a contemporary zine created by graphic designer Artnoose. Their method is time-consuming, as they use a letter press and lino printing for their zines.

Artnoose began letterpress printing the zine Ker-bloom! in the summer of 1996 and has been making it every other month since then, never late, never missing one.

https://www.etsy.com/uk/people/artnoose

‘Issue number 126 of the letterpress zine Ker-bloom features a Giant Pacific Octopus linoblock on the front cover. It’s about the octopus, but it’s really about parenting and how exhausting it can be.’

https://ker-bloom.tumblr.com/

I like the way the design wraps around from front to back cover.

Buffalo

Buffalo is a fashion (non-fashion) zine. They use images from archives, re-purposing images from the past. The zine explores ways of seeing fashion and beauty.

Images from Issue #2 at https://buffalozine.com/no2/

Thought bubbles add meaning to an image.
Manipulation of magazine images.
hand-painted text.
I like the use of drawing to reflect the photographic image.

Hato Press Zine Series

‘Café Deco Frieze by Artists Harry Darby & Anna Hodgson is the ninth zine in the Hato Press zine series.’ https://hato.store/collections/zines/products/no-9-cafe-deco-frieze-by-harry-darby-ana-hodgson

I really like the combination of photography with illustrations. Text is placed subtly on these pages:

‘Based on paintings for a frieze in a restaurant interior located in Bloomsbury, this zine draws on Virgil’s The Georgics, a romantic poem about agriculture. With a playful approach and paying particular homage to Elisabeth Frinks illustrations of The Illiad for colour inspiration, the zine conveys Harry & Anna’s connection with the poem and restaurant space. 

Published by Hato Press, London

Printed on Evercopy 80gsm
Pages: 16
Dimensions: 14 cm x 20 cm
Format: Softcover / Saddle stitch binding’

Sofia Clausse

‘Argentina-born, UK and US-educated, Portugal-based Sofia Clausse makes work as colourful and varied as her nomadic life, as her bright, bold website shows. But unusually for us, it wasn’t the vibrantly-hued projects that most impressed us, but a seemingly unassuming monochrome zine. Entitled The Windy City Zine, Sofia’s creation is an ode to her time spent in Chicago. “The distortion of the building windows and the Cloud Gate sculpture served as inspiration for the warped images and type,” Sofia explains.’

https://www.itsnicethat.com/articles/sofia-clausse-chicago