Un-creative writing: letterpress


‘Nothing beats the smell of ink on paper.’

Anthony Burrill


In week 1, we had the opportunity to explore with wooden letter press. In week 3, we moved onto the metal version. These letters are smaller and it was a fiddly process.

Being introduced to this process, I was interested in researching designers who are using letterpress in the present day, as well as traditional uses of letterpress.

With this first example, Plunkett and Bell have used wooden letters to print these large posters:

Mary Plunkett & Clare Bell

‘On the occasion of the Object Matters: Making 1916 conference, a special limited edition poster was designed by Clare Bell (lecturer at the Dublin Institute of Technology) and Mary Plunkett (designer-in-residence at the National College of Art and Design) and printed by them with Sean Sills at Distillers Press, the letterpress studio at the National College of Art and Design.

Created with technologies in use in 1916– wood-block type and letterpress – the poster uses the visual vernacular of the time to suggest the era without veering into pastiche. Bell and Plunkett had to make do when they ran out of type and had to ad-lib, making letters such as an upper-case ‘I’ created from two pieces of lead rule set upright.

The poster is printed on two different stocks – newsprint to generally advertise the conference, and 155gsm Mellotex for the limited edition. The newsprint version is in black ink and printed off-centre, emphasising the immediacy of the message via the conditions of its production. The edition is in black and gold split duct, the movement from full gold in the header ‘Making 1916’ to black in the final lines suggestive of the shift from ordinariness to ceremony and in part a nod to the Irish lettering artist and stone carver Michael Biggs, who created the celebrated lettering on Dublin’s Garden of Remembrance. The poster proudly bears the marks of its making – the impression of the type and the grain of the wood-block is evident. Advertising and celebrating a conference on the spaces, objects and architecture of the 1916 Rising, the design and materiality of the poster communicates the importance of addressing the material culture of the past not in a reverie of imitation but in fresh, creative ways.’

Anthony Burrill

British graphic designer Anthony Burrill, is famous for his bold posters that use letterpress type to make bold statements.

Lots of the material I’ve collected is now over 20 years old, it’s got an interesting quality, there’s a pre-digital feel to the material. It’s from a time when things were still made by hand, I like the individuality of it.

Anthony Burrill, Make it Now
https://www.juxtapoz.com/news/design/anthony-burrill-the-sun-shines-here-everyday/

Burrill’s poster for Extinction Rebellion:

Alan Kitching

http://inkygoodness.com/articles/alan-kitching-life-letterpress/
This letterpress was from the book ‘Design Genius’ by Gavin Ambrose. I like the way the designer has layered the letters and used a variety of sizes and colours.
https://www.peopleofprint.com/solo-artist/rach-lloyd-press-being-silly/

Metal letterpress

Week 3- moving onto metal letterpress, we were given the task of using these phrases to practice the letterpress technique:

The first step was to decide on a sentence to depict using letterpress type. I chose Colour catcher regarded him thoughtfully, because The words are descriptive and conjure various movements and energy.

I needed to think about how I could express this meaning using the layout of the letters. I used a scrap piece of paper to sketch layout ideas:

Bembo

For the first print, I chose a serif font because I wanted to give the sense of the text within a novel. In this way, the text might read as in a piece of literature.

I chose the Bembo typeface for this first print. I used the larger point size for the top line to emphasise the character of the ‘Colour catcher’, by separating it from the rest of the text. I used Italic Bembo type for the word ‘thoughtfully’, to slow down the reader on this word and express the meaning of thoughtfulness.

I aligned the letters so the lines are ranged to the left. This was a confusing process because I needed to align them in a mirror image of where the letters will be printed on the paper.

Letterspacing the addition of space between the letters of words to increase the line-length to a required width or to improve the appearance of a line.

Typeface the raised surface carrying the image of a type character cast in metal. Also used to refer to a complete set of characters forming a family in a particular design or style.

I needed to use metal ‘furniture’ and ‘leading’, to hold the type in place. Furniture is the name for the chunkier pieces and leading is the thinner pieces of metal.

Additionally, I used magnets to secure the pieces on the metal printing tray. I laid the letters in a block formation for the same reason.

The first attempt was unsuccessful because I had accidently placed the lines of text in the wrong order. I then corrected this and printed the corrected type on the same grey piece of card. The result is a symmetrical, mirror-like sentence, which although not making sense to read, does look interesting visually:

After correcting the mistake, I was able to print the sentence as it was originally intended:

Choosing to rotate part of the phrase meant that I would need to put the paper through the press in 2 separate goes. I removed the second part of the phrase and printed just the ‘Colour catcher’ onto a page. I then turned the printing tray so it sat at an angle. When I returned the paper to the press, I was able to print the words at a slight diagonal. This might imply that the narrative is taking a turn. I chose the bright green paper to create a stronger energy, compared to the subdued traditional brown paper from previous prints.

Univers

I wanted to try the other typeface available, which is a sans-serif font called Univers. I chose the 36 point letters for the start of the sentence. I chose a bolder letter for ‘Colour’ and the thinner version for ‘catcher’, to suggest many colours, or a bright colour quality and to make ‘catcher’ secondary.

I used the smaller, 24pt Univers type for the rest of the sentence to create more of a hierarchy.

I used 2 different orientations to play with the ‘R’ being a shared letter.

I stepped the words so that the first letter of ‘him’ and ‘thoughtfully’ were roughly in line. They needed to be far enough from the word ‘Catcher’ that there would be space to read the words clearly.

I used less ink for this print below. I like the texture created by using less ink. This is seen particularly in the word ‘Colour’.

(below) I rotated the paper to create diagonal leading lines across the page.

For this print, I repeated the first line around the page. I like the spiral effect this has. By scattering the words around, I have created a print that feels dynamic and playful.

Handmade Type: Workshop

From the brief:

Task 1: Strategies for employing handwriting
We all develop knowledge of how letters and words are formed at a
very early age. However the way we execute the individual strokes will
change over time and under changing conditions. In this task you are
asked to deliberatively exploit these practical implications by conducting
research into ways that the appearance of writing can be strategically
effected using different media. Write out your sentences using as many
different media as you can, exploring ways that you can strategically
alter the form of the writing: e.g. use your left hand; attach the media to a
long stick; write as small as you can, then scan and blow up the result.

Letters

I used this method from the un-creative writing brief:

Option 2: Cut ups—
Take a piece of text (newspaper/magazine article, a page from a
novel, a poem etc). Cut the page up along the lines of a 4 column
grid. Arrange the pieces randomly and read across the pieces.
Type out and arange the sentences that you find interesting.

I cut out the first page from The Picture of Dorian Gray novel. After cutting it into four and aligning the text, I created new sentences.

I wrote down these new sentences in my notebook as a block of text:

Looking at the page, I liked the appearance of the handwriting. I wanted to see how each letter would read individually. To do this, I cropped this ‘A’ from the page:

I turned the image into a vector and this was the result.

I used the smooth tool in adobe illustrator to smooth out the outline.

I found that rotating the shape could also produce a legible letter form.

By selecting Image trace, I could transform the vector into an outlined image.

I used a piece of string to form the letter ‘P’. I photographed this letter, then edited the photo in photoshop:

Words

Task 2: Stenciling and cutouts
Stenciling is based fundamentally on the interplay between ‘figure’
and ‘ground’, or ‘positive’ and ‘negative’ space. Using thick paper
and/or card, create a collection of visual research pieces that explore
how acts of writing and typographic composition can be made to
emerge from material using cutting tools (scissors and scalpel). Both
of these tools will afford different cutting effects; for example a scalpel
will offer the potential for more targeted, precision cutting but can
be difficult to control, whereas scissors offer more control, albeit on
a continuous line. Think about how these affective qualities might
inform the outcome, and how positive and negative space – cutting
letters ‘into’ or ‘out of’ space – can be manipulated.

Using scissors, I cut around these shapes in a magazine. The image was of a lady’s brown jacket. I followed the shapes and curves in the image. With the pieces, I moved them around to make out the word ‘Linger’. I found the word amongst my previous Un-creative writing exercises.

I then scanned the image and opened it in photoshop to edit. I adjusted the levels so that I ended up with solid shapes with no texture for each letter. This allowed me to see the shape of the letters better than with the original collaged letters.

Playing with the image on adobe illustrator, I multiplied the individual letters:

I experimented with tearing paper. I was inspired by Braulio Amado’s rough analogue style. I first tore up the paper from a magazine, then arranged them to form the word ‘Hotter’. I chose this word because of the mostly straight lines of the letter forms. I was also inspired by the colour and texture of the magazine image.

I picked out the word ‘Colour’ from the list of sentences suggested to us by our lecturer. I then used a page about fruit to spell the word:

I edited the word in adobe illustrator. By transforming the word into a vector, I could remove areas that were not helping the design. For example, the ‘L’ looks less like an ‘L’ in the above collaged type. Removing some of the detail, improved this letter.

handwritten string type.

I formed words using string and photographed them. I adjusted the levels in photoshop to make the form of the string stand out by emboldening the shadows.

bitmap: diffusion dither

Cut-out type.

I was inspired by the Moore poster by Henryk Tomaszewski, to cut words from paper.

I used a pair of scissors to cut the word ‘Whenever’ out of green card. The thickness of the card meant that the letters held together well. I didn’t use any guide or pencil markings. I simply cut the letters out free-hand:

I scanned the letters onto the computer and opened the image in illustrator. I transformed it into a vector and selected image trace and then silhouette.

I first needed to rasterise the image, to be able to image trace it into a silhouette.

I kept the shape of the cut -out letters and re-arranged them digitally. I coloured ‘when’ black and ‘ever’ grey to show the separate words within the word:

(below) I stretched the letters vertically. I decreased the opacity of ‘ever’, so that both words could be read together with a layered effect.

(below) I increased the stroke of the letters to allow the separate letters to be picked out visually.

Sentences

In week 3, our lecturer suggested the following sentences to be used in our workshops. I sometimes used these sentences, sometimes just took words from them and other times used my own sentences:

I picked a sentence from the group to create this handmade type:

The sentence lends itself to this workshop, because it creates the imagery of different textures. I used masking tape to spell the word ‘removing’. I then added ink and pulled off the tape once the ink had dried. I then wrote the rest of the sentence with a brush and black ink. I also tore the bottom of the page and stuck it back on to create more texture. These spontaneous markings would be harder to create digitally.

I took this sentence from the Un-creative writing cut-up exercise:

I used a needle and thread to stitch the words into white card.

I then scanned the back of the page to reveal the stitching behind the page. I then flipped the image in photoshop. I liked the strangeness of this unintentional effect.

I used a nail polish and brush to write these sentences:

I chose this sentence for the method because the word ‘complete’ juxtaposes with the incomplete effect created.
The pink nail varnish had a different consistency to the black varnish. These letters reveal where the varnish is thick and thin. I like that the gap in the ‘A’ shape is suggested instead of actual.
I used ink and pipette to write the sentence from the un-creative exercise. I sometimes had more control and other times less control of the ink. I am reminded of the ‘Images‘ piece by Alan Fletcher.

I also used ink and pipette for this experiment. The difference is, this ink was more watery and therefore dripped more easily. I took advantage of this and purposely tipped the page.

Handmade Type: Research

(From the brief)

We live at a time of rapidly increasing automation. Today, information
is almost completely reliant on digital networked media formats and
platforms for its production, publication, preservation and relevance.
All information ends up on screen, one way or another. Yet despite
the abundance of digital formats and processes, graphic designers
are continually rediscovering and redefining the fundamental qualities
and affordances of analogue processes.


Ser Serpas, from magazine Flash Art WINTER 21-22

Designers who explore the use of handmade type in their designs:

Niklaus Troxler

Niklaus Troxler is a Swiss graphic designer. This design is inspired by his love of jazz music. This is a poster for a jazz festival and is a silkscreen print. The random markings and splashes express the freedom of jazz music and its random pattern. The bubbly markings imply softness and a happy spontaneity.

Mut zur Wut: Schluss mit der Schwarzmalerei (‘Enough of that doom and gloom’) poster

This poster by Troxler also uses handmade type. He has used ink to create expressive text. This time, the expression is more harsh than the jazz poster. The pale letters seem to emerge from a dark background.

badbadbadbad.com

Braulio Amado is a Portuguese graphic designer and illustrator living in New York. He produces playful, often colourful posters using a lot of analogue techniques such as paints, pencils and collage.

I like the way Amado combines random splashes of merging colour with a fine, capital typeface.

The text is placed at the top of the poster in neat lines that make the information easy to read.

Alan Fletcher

‘Poster: British Painting exhibition at the Hayward Gallery

Arts Council of Great Britain1974

The Arts Council commissioned a poster to announce an exhibition of British painting in London’s Hayward Gallery. By using the title as the feature of the poster, and drawing the conventional letters as abstract ad illustrative symbols, the lettering was appropriately converted into pictures. The image was also used as the cover for the catalog.’

I like the combination of chunky and fine markings. The finer lines look as though they have been drawn by pen and the thicker lines could be brushstrokes.

‘Decorative posters: Fruit & Cream, Snacks & Breakfast and Cheese & Biscuits

Lyon’s Tea Shop1968

These posters were designed as an inexpensive way of enlivening the dreary interiors of the Lyon’s chain of teashops.

Inspired by the decorative lettering of the Lyon’s sign, Fletcher created a series of brightly coloured typographic posters dealing with the theme of food. Not only did they stimulate the appetite, they also offered culinary suggestions.

The typographic sources of the posters are various. While some, such as ‘Cheese & Biscuits’ suggest that Fletcher had been rifling through nineteenth-century type catalogues, others, such as ‘Fruit & Cream’, derive from the designer’s own handwriting.’

Ed Fella

Beautiful posters by Ed Fella. ‘He spent 30 years as a commercial artist in Detroit. During that time he experimented with typography and gave lectures to students at the Cranbrook Academy of Art.’ 

‘Edward Fella’s whimsical and extremely detailed typography has had an important influence on contemporary graphic design. His signature deconstructive style, featuring colourful hand-drawn font, broke every rule in the hand-book. Fun, mad and eclectic, it is no wonder that It’s Nice That love him.’

This poster makes use of cut-out lettering. The designer has cut the title from paper, which reflects the art of Henry Moore, whose exhibition the poster is advertising.

Moore poster, Henryk Tomaszewski, 1989.
Peter Mendelsund, book covers, (2013)

The combination of a classic-looking serif typeface, with the handwriting gives an interesting contrast. The handmade lettering look as though they have been scrawled onto the cover with a black marker. This gives the impression of someone breaking the rules and therefore adds a mischievous personality. I imagine the characters in these books must be rebellious in some way.