Race & design

This week’s lecture focused on race.

I was surprised to hear that we would be fitting one category (race, nature, gender or class) into each lecture. There is so much to unpack in each category! Therefore, we would end up with a brief introduction in the 3 hours we had in the classroom.

We began by discussing the statue of Edward Colston that was toppled into the river in Bristol in 2020.

This event sparked other Black Lives Matter protests around the world, but mostly in the UK and USA. Edward Colston was a slave trader. Statues are generally put up to celebrate people or animals who have done something of significance. It is my opinion that the people should be able to have a say in who is celebrated within their city. Having the statue up doesn’t make sense, so it is overdue being removed.

However, during the discussion, some people felt that the vandalism was wrong. That the statue was also artwork and therefore deserves to be respected. An image documents what has happened in history and history needs to be told. It was suggested that people could have written a petition to have it removed. Others pointed out that this would only put the power back into the hands of authorities and take away from the rebellious nature of the act.

Edward Colston (slave trader) statue being thrown into the river in Bristol, 2020.

The media response to this event was torn. Society was split about the issue. Some said that public spaces belonged to everyone. Others said that heritage and memory are a part of a city and this needs to be respected also. It was the action that expressed the rage people had.

Image from Black Lives Matter protest. ‘I understand that I will never understand, but I stand with you .’ is a phrase that sums up my feelings on subjects that don’t directly affect me.

Colonialism

Colonialism refers to the exploitation of large areas of the world by European countries, beginning around the African coast, in around 1500.

Image from today’s lecture, outlining the when’s and where’s of colonialism:

notebook notes:

Lautz Bro’s & Co’s Stearine Soap (19th century)
Dove advert (2017)

The Stuart Hall Project

John Akomfrah (2013)

This film gives a sweeping view of Stuart Hall’s experiences in the last century. What was brought to my attention, was just how much change took place in a short amount of time.

We hear Hall comment on significant moments in history. They are fed to us in pieces. The music of Miles Davis plays throughout, which to me was disconcerting. The trumpet whined and spoke of suffering in my opinion. Hall speaks about finding resonance with Miles Davis’ music. In this way, it fits perfectly with the subject. There is nothing relaxing about the events of the events that took place!

He explains that Miles Davis’ music matched his feelings of uncertainty, regret and nostalgia for what cannot be.

Mark Duggan Investigation- Forensic Architecture (201X)

‘On 4 August 2011, Mark Duggan was shot to death by police in Tottenham, north London, after undercover officers forced the minicab in which he was travelling to pull over.

As the vehicle came to a stop, Duggan opened the rear door, and leapt out. Within seconds, an advancing officer known only by his codename, V53, had fired twice. The first shot passed through Duggan’s arm, and struck a second officer, known as W42, in his underarm radio. The second, fatal shot hit Duggan in his chest.

V53 would later tell investigators that he saw a gun in Duggan’s hand, and felt his life to be in danger. Duggan was being monitored by Operation Trident, a controversial unit of the Metropolitan Police focused on gun crime in London’s Black communities; firearms officers had followed him from a nearby meeting, at which he had reportedly collected a gun. But following the shooting, the gun in question was found around seven metres away from where Duggan had been shot, on a nearby patch of grass. But no officers reported that they saw Duggan throw the gun, or make any kind of throwing motion.’

The video looks at this investigation undertaken by the Forensic architecture team. We are shown computer-generated videos of what had taken place. The team were able to enact all the possibilities, using mathematical equations. This would eventually lead them to rule out the possibility that Duggan had thrown the gun at all.

‘In the hours following Duggan’s death, multiple news reports falsely described an incident in which an individual had opened fire, injuring an officer. The Daily Mail called Duggan a ‘gangsta’, while the Guardian reported an ‘exchange of fire’. However, it became clear soon afterwards that W42’s injuries had been caused by another officer; a week later, investigators would admit that they may have ‘verbally misled’ journalists in the hours after the killing.’

‘On 26 May 2021, after more than a year of deliberation, the Independent Office of Police Complaints (IOPC) refused Forensic Architecture (FA)’s request to reopen the investigation by its predecessor, the Independent Police Complaints Commission (IPCC), into the killing of Mark Duggan in August 2011. In doing so, the IOPC has chosen to ignore new evidence provided to them, evidence which served to undermine the very basis on which the original investigation had concluded that V53, the officer who killed Duggan, had no case to answer.’

The family of Mark Duggan may not have justice yet, but the work by Forensic Architecture has brought to life important truths that couldn’t otherwise have been known for certain. My mind considered the possibilities of putting technology to good use.

Why I’m no longer talking to white people about race

There are unique forms of discrimination that are backed up by entitlement, assertion and, most importantly, supported by a structural power strong enough to scare you into complying with the demands of the status quo. We have to recognise this.

Reni Eddo-Lodge

insularity: NOUN ignorance of or lack of interest in cultures, ideas, or peoples outside one’s own experience.”an example of British insularity”synonyms:narrow-mindedness

assimilation: NOUN the absorption and integration of people, ideas, or culture into a wider society or culture.

Quotes from the chapter ‘What is White Privilege?’ :

  • racism is more than a one-off incident. It’s about the world you live in, and the way you experience your environment.
  • So many white people think that racism is not their problem. But white privilege is instrumental to racism.
  • I don’t mean every individual white person. I mean whiteness as a political ideology. A school of thought that favours whiteness at the expense of those who aren’t.
  • Racism’s legacy does not exist without purpose. It brings with it not just a disempowerment for those affected by it, but an empowerment for
    those who are not. That is white privilege. Racism bolsters white people’s life
    chances. It affords an unearned power; it is designed to maintain a quiet
    dominance. Why don’t white people think they have a racial identity?

In this chapter, the author has a conversation with ‘Jessica’, who is a woman of mixed race. She tells us about the way her white mother acts defensive when they are discussing race. “I feel like you’re forgetting that you’re white as well.” To which, she explains “Yeah, Mum, but when I walk down the street, people see a black woman.” I experience myself as a black woman.”

This was profound for me, because it made me realise, racism isn’t about us and our personal opinions, it’s about the way the world functions. Jessica isn’t waking up and deciding to be part white-and-part-black. She can never decide how she is going to be seen by the world. And the way people see each other has so much to do with history. Even if the individual is not aware of history, it still effects every person’s life. We are all in a system that we may not have created and aren’t even aware of being in. Of course a black person is most likely to be the person who sees white privilege, because they don’t have the privilege to not see it.

Black Panthers, Agnes Varda (1968)

Huey Newton

Homework Task- Newspaper page

For a homework task, our lecturer Luisa has asked us to design the front page of a newspaper, covering a chosen event concerning race. We were asked to choose from 3 events. I chose the Black Panther demonstration against Munford act.

I first needed to look at 3 articles about the event. The first article is the video I found on YouTube, from the Center for Sacramento History archive:

The Black Panthers protest the California assembly (1967)

Huey Newton

This is the second article I looked at about the event. I chose this article because it was written in recent times and looks back on the event 50 years later.

3rd article I looked at was from History.com:

Examples of newspaper front pages

I looked at this example from 1995 riots, to see how a story is covered in a newspaper article.

‘Police faced guns and petrol bombs last night as a mob went on the rampage in Britain,’ is how the article opens. I was interested to see that the article is written from the perspective of the police.

‘Shops were looted and cars torched, and officers attacked as violence exploded over a black man’s death in police custody.’ is how it continues. Therefore, the reason for the riot is the last fact to be mentioned.

Newspaper front page from 1981.

My Newspaper Front Page

Greenpeace Brief: Tesco destroys forests

Rainbow Warrior crew holding banner “Save the Whales”, 1978.

Our fragile Earth deserves a voice.

Anna Jones, Greenpeace

In today’s lecture, we met with our client:

Anna Jones from Greenpeace

Step 1 Define:

(Who, What, When, Where, Why, How?)

Who: Greenpeace Uk- Forest & Food Campaign. Greenpeace are a Non-Governmental Organisation (NGO). The aim of the campaign is to stop environmental destruction.

They were founded in 1971 and are a completely independent organisation. Their work is done by ordinary people alongside scientists.

Part of their work is:

  • Putting consumer pressure onto companies
  • Promoting solutions for a green and peaceful future.
  • Taking direct action to prevent greater crimes taking place against our planet. For example, sending ships to disrupt whaling taking place.

Communication is key for making change happen. This is why graphic design is an essential part of the process.

Their audience is both the general public (creating awareness) and governments (putting pressure on them to act).

Their message goes out to Greenpeace members and non-members, such as journalists. This message is found on social media and traditional media.

Their campaigns can be focused on a particular company specifically, to get them to change. By doing this, they are getting companies to take the lead and other companies then follow them.

An example of this is with the campaign against Coca-Cola. (plastic bottles in oceans)

Subverting their brand to get consumer’s attention. The aim was to get Coca-Cola to reduce and use recycled materials. They achieved this through social media and guerilla marketing- directing communication at their head offices.- To bring home what is happening to our oceans.

They took a similar approach to Sainsbury’s- subverting their brand. This was a successful campaign, getting them to reduce their plastic use over the next 50 years.

Greenpeace activists place a sign reading “Couldn’t care less” under Sainsbury’s logo during an action at the supermarket’s London HQ to deliver 4,724 Twitter complaints, as well as 2,309 more handwritten messages collected from customers, to urge the supermarket to tackle its plastic problem. Greenpeace is calling on Sainsbury’s to eliminate unnecessary and un-recyclable plastic by 2020.

Mattel- dolls company- destruction of rainforest. Using a cheeky brand attack was a successful approach.

They campaigned against Head & Shoulders’ use of unsustainable palm oil.

Subvert= To undermine the power and authority of a system.

Flexitarian= Someone who is reducing their consumption of animal products.

Wasteminster- was aimed at the government, using animation to bring to life what’s happening by dumping plastic waste at Downing Street. This sent a clear message that they have the wrong policy by dumping waste in Turkey and other countries instead of dealing with it appropriately.

Getting the media coverage gets more people to sign the petition and write letters to the Prime Minister.

Visual storytelling moves people to show them what is happening.

Images speak much louder than words.

Anna Jones, Greenpeace

Barclay’s Bank- oil pipe lines.

Greenpeace made bespoke oil globules at the head quarters of Barclays.

An activist climbed Nelson’s column in London- working with an artist to talk about air pollution. This was successful in its aims. Activists are also known to climb buildings, for example to display a message to decision makers.

‘Ditch Diesel’ used the example of a real child who suffers with asthma, to express the effect on human health.

Campaign against Oreo had an activist dress as an Orangutan outside the Oreo headquarters to reference forest destruction in Indonesia.

#Stopcambo oil well to send a message to Boris Johnson.

Online engagement highlighting Greta Thunburg.

Looking on Greenpeace’s Instagram can give some inspiration on past campaigns. Cheeky ways to subvert a message are effective. For example, using messages the government themselves made, but turning the messages against the people who made them originally.

The Brief

A campaign to end industrial meat and restore forests.

  • Forests are our life support system- they store carbon and draw down carbon from the atmosphere.
  • Destroying forests releases carbon, for example in Brazil.
  • We need more forests today if we are going to keep our climate in balance.
  • Industrial meat is the biggest driver for Amazon/ South American forests.
  • Soya beans are planted to feed animals and land is cleared to graze cows.
  • In the UK we eat twice as much meat and 3 times as much dairy as the global average.
  • UK imports tonnes of soya every year. Imported by Cargil- who are a huge forest destroyer. JBS is the global meat giant. They participate in land-grabbing and human rights abuses.
  • Tesco buy from JBS subsidiaries. It’s products directly link to deforestation. Tesco must drop JBS- ending sales of factory-farmed meat.
  • Tesco- our biggest supermarket- need to put the planet before profit.
  • They say they have not heard this demand from their customers. This is where customers need to speak- to put pressure on them. Greenpeace want Tesco to know that the public want them to change their suppliers.
  • The main message is ‘Tesco destroys forests.’
  • This campaign is to reach people who shop regularly at Tesco, or specifically to focus on young families and millennials. We can emphasise that this is the world their families are living in.
  • Restore the balance of what the planet can sustain.
  • Greenpeace might subvert the brand’s tagline or make a new one. There needs to be a CTA and the key message within the design.
  • We could come up with a campaign poster, short animation, social media post or guerilla style activity- attacking the brand and attracting media attention.

After delivering a fantastic and informative presentation, Anna allowed us some time to prepare questions about the brief. We worked in groups to think about what questions we wanted to ask. I was surprised that each group had very different questions in mind.

As a group, Zafri, Grace and myself came up with the question:

‘Given our intended audience, is a shocking campaign poster/ use of shocking imagery always effective? for example, to be viewed by young families.’

Anna explained that sometimes shocking imagery can have the opposite effect- and actually put people off. That there is a fine line to be recognised. If this type of imagery is used- it needs to be balanced with a positive message. On the Greenpeace website, we can find archives of previous campaign designs.

In answer to some of our classmates questions, Anna said the following:

We don’t need to give every part of the story. We could boil it down to Tesco doing business with JBS. There doesn’t need to be deep explanations- it’s OK to simply make the point that Tesco have made a promise that they aren’t keeping. (The promise being that they would get deforestation out of their supply chain.)

We can use the Tesco typeface, their logo and advertising phrases such as ‘Tesco food stories.’ Subverting the logo itself is so strong.

Using the Greenpeace logo is not essential.

The Wasteminster campaign video has been incredibly powerful because it allows Greenpeace to tell the whole story. Sometimes direct action really makes a difference.

‘It’s great to use hard-hitting storytelling.’

We need to distract people from buying meat. If you buy you are contributing to deforestation.

Belbin’s team role assessment

The Belbin team roles.

A behavioural test for how you behave in a team. for example, presenting, communication, bringing project to completion.

In our first session back on campus after the Christmas break, we were invited to think about what sort of team player we are. Our lecturer Noemi provided the Belbin forms to fill in.

When completing the form, I tried to imagine the kind of person I am on my best days:

The results identified me as a ‘Teamworker’. This feels accurate when placed with the picture I have of myself. However, I’m aware we don’t always see ourselves truthfully which is what made the task challenging.

In this session we were placed in small groups to put our group skills to the test.

I began brainstorming ideas, as we came up with a plan of action for the set project:

Kim set up a shared google drive, which allowed us to share documents easily. Fleur created a group on Instagram to allow us to quickly make contact.

shared drive
After re-reading the brief, I broke it down into questions and typed these into a shared document. This would allow each group member to focus on the essential points.

We decided on 1 company each, to go away and research. We felt it was a good idea to make these each different kinds of organisations, for example, looking at a human rights campaign, a campaign about poverty and one about the environment. We wanted to cover a few areas concerning sustainability, as we knew our final project would be able the environment. This way, we could gather information about a variety of movements.

We arranged to meet on campus over the weekend to discuss the work for the upcoming presentation. Only Kim and myself were able to make it. It was helpful to work in person, as we could quickly share ideas and help each other when necessary.

We felt that it would be best to focus on 2 campaigns for the presentation, as this would allow us to speak more in depth about the work. The research we had received from Fleur was slightly incohesive and her writing didn’t match the brief. Therefore, we decided to use the 2 campaigns we had each researched.

I wrote a basic script, covering the important points. This would then be rehearsed nearer to the time of presenting.

PDF of the finished presentation:

Working in a group was an enjoyable experience overall. This is for 2 reasons:

  1. Working in a group allows us to pool our skills together. (We don’t need to each be confident in every area. There is room for us to focus mainly on our strengths and still get the project completed, providing we work with the right people to balance each other).
  2. I found that morale boosting is real and positive. It felt encouraging to know that we’re in it together and that someone else understands the weight of the work set.

Working in a group was challenging because:

  1. Not everyone works in the same way. And other’s styles of working may not suit mine.
  2. It’s not always easy to know when I need to step forward or step back.
  3. There are more people compared to independent working, this should mean less overall work for the individual. This did not feel like the case.